Terms and Conditions of Sale

Last updated: 22 September 2026

PLEASE READ THESE TERMS AND CONDITIONS OF SALE CAREFULLY BEFORE PLACING AN ORDER. BY PLACING AN ORDER, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS, INCLUDING THE LIMITATION OF LIABILITY IN SECTION 12 AND THE ACKNOWLEDGEMENT OF KEY PROVISIONS AT THE END OF THESE TERMS.

1. Definitions and Interpretation

In these Terms, unless the context otherwise requires:

  • "Company" means ATELIER BOX, a Société par actions simplifiée incorporated under the laws of France, registered with the Paris Trade and Companies Register under number 920 939 386, with intra-community VAT number FR53920939386, having its registered office at 4 rue du Caire, 75002 Paris, France.
  • "Customer" means the business, corporate entity, sole establishment, or professional placing an order for Products with the Company.
  • "Products" means the goods offered for sale by the Company through the Website, as described in the applicable Quotation.
  • "Quotation" means the written quotation issued by the Company.
  • "Terms" means these Terms and Conditions of Sale.
  • "Website" means the website located at atelierbox.ae.
  • "UAE" means the United Arab Emirates.
  • "Business Day" means any day other than Friday, Saturday, or a public holiday in either the UAE or France.

2. Scope and B2B Nature of the Relationship

These Terms govern the sale of Products by the Company to the Customer.

These Terms apply exclusively to business-to-business (B2B) transactions with businesses, corporate entities, sole establishments, and professionals acting in the course of a trade, business, or profession. Contracts with individual consumers within the meaning of Federal Decree-Law No. 14 of 2023 on Consumer Protection are expressly excluded. By placing an order, the Customer represents and warrants that:

  • it is acting in a business capacity and not as an individual consumer;
  • it holds all necessary licenses, permits, or registrations required to conduct its business in its jurisdiction, including where applicable a valid UAE trade license;
  • it has full legal capacity and authority to enter into these Terms and bind itself and/or the entity it represents.

The Parties agree that these Terms shall exclusively govern their relationship. By placing an order, the Customer acknowledges having read, understood, and accepted these Terms without reservation. Any conflicting, differing, or supplementary terms proposed by the Customer are hereby expressly excluded and shall not form part of the contract, notwithstanding the Company's execution of the delivery.

The Company reserves the right to amend these Terms at any time. The version in force at the time of the Customer's order shall apply.

3. Offer, Order Confirmation, Cancellation, and Returns

Quotations issued by the Company are non-binding and valid for thirty (30) days from the date of issue, unless otherwise stated. An order is confirmed when the Quotation is signed by the Customer and confirmed in writing by the Company. Mock-ups approved before signing the Quotation are not contractually binding.

All orders are firm and final upon confirmation. Cancellation or modification requests must be submitted in writing, justified by a legitimate reason, and are subject to the Company's written approval. Cancelled orders shall be invoiced pro rata for time spent by the Company prior to the effective cancellation date, together with material and third-party costs already incurred.

No returns will be accepted without the Company's prior written consent. Products returned without such consent shall remain at the Customer's cost and give rise to no credit or refund. Products approved for return must be complete, unused, in their original packaging, and accompanied by a copy of the invoice. Return shipping costs are borne by the Customer.

No statutory right of withdrawal or "cooling-off" period applies, as these Terms exclusively apply to business customers and the consumer protections of Federal Decree-Law No. 14 of 2023 do not apply.

4. Retention of Title and Risk of Loss

All Products delivered shall remain the exclusive property of the Company until the Company has received full payment of all amounts due under the applicable order and any other amounts owed by the Customer. Title shall not pass to the Customer until such full payment has been received. The Customer shall handle Products under retention of title with care and shall maintain adequate insurance against loss and damage.

In the event of seizure or third-party interference, the Customer shall immediately notify the Company in writing.

Risk of loss or damage to the Products shall pass to the Customer or the Customer's designated recipient upon delivery. In shipping transactions, risk shall pass upon delivery to the carrier, freight forwarder, or other party responsible for shipment, regardless of whether shipping costs are borne by the Company.

5. Product Design and Personalization

The Company will provide the Customer with proofs (BAT – bon à tirer) for personalization approval, including dimensions, text, color, and logo positioning, as part of the service without additional charge.

Approval of the proof and acceptance of the Quotation shall constitute the Customer's final and binding agreement regarding the Products, personalization, and production. NO CHANGES WILL BE ACCEPTED AFTER APPROVAL. Complaints regarding errors present in the approved proof are hereby excluded.

Additional charges shall apply for logo changes requested after order confirmation.

The Company shall manufacture the Products through the manufacturer(s) of its choice, in accordance with the specifications of the Quotation, and reserves the right to use subcontractors.

The Customer acknowledges that, given the outsourced manufacturing process, the Company may not always deliver the exact quantity ordered. An over- or under-delivery of up to ten percent (10%) is industry-standard and must be accepted; invoicing shall reflect the actual quantity delivered.

Personalization may be performed via various processes (screen printing, pad printing, transfer, hot foil stamping, laser engraving, embroidery, etc.). Slight color variations may occur depending on the printing process (particularly on colored backgrounds). Complaints regarding such industry-standard variations or manufacturing defects within usual tolerances shall not be accepted.

6. Rights in Customer-Provided Materials; Indemnification

The Customer represents and warrants that it holds all necessary rights in the materials submitted to the Company (logos, texts, images, graphics, trademarks, etc.) and that the use of such materials for personalization is lawful. The Customer specifically warrants that such materials do not infringe any third-party rights, including trademark, copyright, or other rights protected under Federal Law No. 38 of 2021 on Copyright and Neighbouring Rights (UAE), Federal Law No. 36 of 2021 on Trademarks (UAE), the French Intellectual Property Code, and any other applicable law.

THE CUSTOMER SHALL INDEMNIFY, DEFEND, AND HOLD HARMLESS THE COMPANY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS FROM AND AGAINST ANY AND ALL CLAIMS, DAMAGES, LIABILITIES, COSTS, AND EXPENSES (INCLUDING REASONABLE ATTORNEYS' FEES) ARISING OUT OF OR RELATED TO ANY MATERIALS PROVIDED BY THE CUSTOMER. The Company reserves the right to refuse or suspend any order if there are reasonable grounds to suspect an infringement.

7. Shipping and Delivery

The Company delivers to Customers in France and worldwide, including the UAE. Shipping costs are specified in the Quotation based on the weight of the order and the destination address.

Delivery terms applicable to each order, including the allocation of responsibility for customs duties, import taxes (including UAE VAT), and brokerage fees, shall be as specified in the applicable Quotation, in accordance with the Incoterms 2020 rules where relevant. The Customer represents that it is authorized to receive the Products at the designated delivery address and that no product-specific approvals from competent UAE authorities are required for the ordered items; where such approvals are required, the Customer shall notify the Company in writing prior to order confirmation and obtain such approvals at its own cost.

The Company shall endeavor to meet the delivery times set forth in the Quotation. Such times are estimates only and shall not constitute a binding commitment unless expressly agreed in writing. Any delay not attributable to the Company (including customs inspections, strikes, supplier defaults, or force majeure) shall not give rise to (i) damages or penalties, (ii) order cancellation, (iii) refusal to accept delivery, (iv) refusal to pay amounts due, or (v) any liability of the Company.

The Customer is solely responsible for verifying the accuracy of delivery addresses. Failed deliveries due to incorrect addresses or undisclosed access issues shall result in re-delivery charges at the Customer's expense.

8. Inspection and Acceptance

Upon delivery, the Customer shall promptly inspect the Products and notify the Company of any defects without delay. Specifically, the Customer shall:

  • inspect the condition of packaging, quantity, contents, and Products upon delivery;
  • note any anomalies as clear, precise, and complete handwritten reservations on the delivery/bill of lading in the presence of the carrier, dated and signed by both the carrier and the Customer. If the carrier refuses to sign, the Customer must note this in writing on the delivery document;
  • in the event of anomalies, the Customer may refuse delivery in whole or in part. In addition to the reservations, the Customer shall send a formal notice with acknowledgement of receipt to the carrier within three (3) calendar days of delivery. A copy of such notice and of the delivery document bearing the reservations shall be sent simultaneously to the Company by formal notice with acknowledgement of receipt or by email within three (3) calendar days of delivery.

After the three (3) calendar day period, and absent compliance with this procedure, the Customer shall be deemed to have unconditionally accepted the Products.

9. Warranty of Conformity and Claims

The Company warrants that the Products shall conform to the order and to the approved proof.

If the Customer identifies, after unpacking, non-obvious defects (missing Products, incorrect Products, or Products damaged solely due to the Company's fault rendering them unfit for use), the Customer shall notify the Company by email and by formal notice with acknowledgement of receipt within a maximum of forty-eight (48) hours after delivery. Such notice shall include a detailed description of the defect, the Products concerned, the order number, and the delivery date. THIS 48-HOUR PERIOD IS A STRICT DEADLINE AND CONSTITUTES A CONDITION PRECEDENT TO ANY WARRANTY CLAIM.

Absent timely notice within the 48-hour period, the delivery and Products shall be deemed conforming, and no further claim may be made.

For a Company-validated defect, the Company shall have the sole option to repair or replace. Should such remedy fail twice or be impossible or unreasonable, the Customer may terminate the affected order or request a price reduction. Further claims, including for damages, shall be subject to Section 12 of these Terms.

Personalization-related variations under Section 5 shall not constitute grounds for a claim.

The Company shall not be required to repair, replace, or take back any Product if the defect is due, in whole or in part, to: (i) an accident, (ii) fault or negligence of the Customer or its designated recipient, (iii) use not in accordance with instructions provided, (iv) alteration, modification, installation, or repair not performed by the Company or without its written authorization, or (v) natural wear and tear.

Invocation of this warranty shall not justify non-payment of any invoice.

EXCEPT AS EXPRESSLY SET FORTH IN THIS SECTION 9, THE COMPANY MAKES NO WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE PRODUCTS, AND HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON-INFRINGEMENT.

The warranty period for defect claims shall be one (1) year from the transfer of risk. This limitation shall not apply in cases of willful misconduct, gross negligence, or personal injury; in such cases, statutory periods shall apply.

10. Prices, Payment Terms, and Late Payment

All prices displayed on the Website or in quotations are in United Arab Emirates Dirhams (AED). The scope of what is included in the price (products, personalization, applicable taxes, duties, shipping, and any additional services) is specified in the applicable Quotation. Unless otherwise specified in the Quotation, any additional technical costs related to the order (courier for physical samples, photography, mold costs, specific packaging requests, etc.) shall be identified separately. The Company reserves the right to invoice in euros (€) at the prevailing exchange rate on the invoice date where operationally required; in such case, the AED amount shall be converted using the reference exchange rate published by the European Central Bank.

Payment shall be made by bank transfer or credit card.

Unless expressly agreed otherwise, standard payment terms are:

  • a deposit between thirty percent (30%) and one hundred percent (100%) of the total amount due at order confirmation;
  • payment of the balance at delivery.

Payment obligations cannot be delayed on any pretext, and no quality complaint shall suspend payment unless the claims procedure in Section 9 has been followed.

In the event of non-payment, and after a written demand remaining unsatisfied for eight (8) calendar days, the Company may suspend remaining deliveries and future orders, or terminate the contract, without liability.

Any unpaid amount at maturity may, upon simple demand, render all amounts (including those not yet due) immediately payable.

Late payments shall bear interest at the European Central Bank's most recent refinancing rate plus ten (10) percentage points, from the due date until full payment, automatically and without formal notice. The Customer shall also be liable for a flat-rate collection fee, together with any additional recovery costs actually incurred by the Company. The right to claim further damages is reserved.

11. Force Majeure

The Company shall not be liable for any failure or delay in performance to the extent caused by a force majeure event. "Force Majeure" means any external, unforeseeable, and irresistible event beyond the reasonable control of the Company, including but not limited to: acts of God, natural disasters, wars, acts of terrorism, riots, strikes, lockouts, business disruptions, cyberattacks, epidemics and pandemics, governmental or administrative measures (including those imposed by UAE authorities), import/export restrictions, sanctions regimes, shortages of raw materials or energy, and failures of essential suppliers or subcontractors.

If a Force Majeure event continues for more than sixty (60) calendar days, either Party may terminate the contract without liability.

12. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF BUSINESS, LOSS OF OPPORTUNITY, LOSS OF CLIENTELE, REPUTATIONAL HARM, OR LOSS OF DATA, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THE COMPANY'S TOTAL AGGREGATE LIABILITY TO THE CUSTOMER AND/OR THE CUSTOMER'S DESIGNATED RECIPIENTS UNDER OR IN CONNECTION WITH THESE TERMS, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL BE LIMITED TO THE NET AMOUNT ACTUALLY PAID BY THE CUSTOMER TO THE COMPANY FOR THE SPECIFIC ORDER GIVING RISE TO THE CLAIM, AND IN NO EVENT SHALL EXCEED THE NET AMOUNT ACTUALLY PAID BY THE CUSTOMER TO THE COMPANY DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

The above limitations shall not apply to: (i) willful misconduct or gross negligence; (ii) personal injury or death; (iii) matters that cannot be limited or excluded under mandatory applicable law, including the UAE Civil Transactions Law provisions relating to public order.

The Parties acknowledge and agree that the foregoing limitations of liability are reasonable in the context of a B2B commercial relationship between businesses of comparable bargaining position, having regard to the price of the Products and the risks assumed by the Parties.

13. Intellectual Property

Unless expressly agreed otherwise, all designs, mock-ups, plates, molds, and tools created by the Company shall remain the exclusive property of the Company, regardless of any contribution from the Customer at the invoicing stage.

All content on the Website atelierbox.ae is owned by the Company or used under license. Such content is protected by French, European, and international intellectual property laws, including Federal Law No. 38 of 2021 on Copyright and Neighbouring Rights (UAE) and Federal Law No. 36 of 2021 on Trademarks (UAE). Reproduction, use, or exploitation of the Company's trademark, name, or logo without prior written consent is strictly prohibited.

The Customer agrees to respect the intellectual property rights of the Company and third parties.

By placing an order, the Customer authorizes the Company to reproduce the Customer's name, trademark, and logo as a reference in commercial documents or on the Website, unless the Customer expressly objects in writing prior to order confirmation.

14. Confidentiality

The Parties mutually agree to keep confidential all confidential information of the other Party obtained during the commercial relationship and not to disclose such information to third parties, except as necessary to perform the contract or as required by law. This obligation shall survive termination for a period of five (5) years.

15. Compliance with Sanctions, Anti-Corruption, and AML Laws

The Parties shall comply with all applicable laws and regulations, including:

  • Federal Decree-Law No. 20 of 2018 on Anti-Money Laundering and Combating the Financing of Terrorism (UAE);
  • UAE Cabinet Resolution No. 74 of 2020 on the Terrorism Lists Regulation and Implementation of UN Security Council Resolutions;
  • French Sapin II Law on transparency, anti-corruption, and modernization of economic life;
  • EU sanctions regulations and any other applicable international sanctions regimes.

The Customer represents and warrants that:

  • neither it nor its beneficial owners, directors, officers, or employees are subject to any UAE, EU, UN, US OFAC, or other applicable sanctions;
  • it does not act on behalf of any sanctioned person or entity;
  • the Products will not be diverted to any sanctioned country or entity;
  • it has not paid, promised, or offered any improper payment or benefit to any government official or private party in connection with these Terms.

The Company reserves the right to refuse, suspend, or terminate any order or contract if reasonable grounds exist to suspect a violation of applicable sanctions, anti-corruption, or AML laws.

16. Data Protection

Each Party shall comply with applicable data protection laws, including Federal Decree-Law No. 45 of 2021 on Personal Data Protection (UAE PDPL), Regulation (EU) 2016/679 (GDPR), and French Law No. 78-17 of 6 January 1978 as amended. See our Privacy Policy for further details.

17. Assignment

The Customer may not assign or transfer its rights or obligations under these Terms without the Company's prior written consent. The Company may assign its rights and obligations in the context of a corporate restructuring or sale.

18. Severability

If any provision of these Terms is held invalid or unenforceable, in whole or in part, the remaining provisions shall remain in full force and effect. The invalid provision shall be replaced by a valid provision as close as possible to the economic intent of the invalid provision.

19. Entire Agreement; No Waiver

These Terms, together with the applicable Quotation and order confirmation, constitute the entire agreement between the Parties regarding the subject matter hereof and supersede all prior agreements, understandings, and communications, whether written or oral. No failure or delay by the Company in exercising any right shall operate as a waiver thereof.

20. Notices

All notices required under these Terms shall be in writing and sent by email to contact@atelierbox.ae and, where required, by courier or registered mail to the Company's registered office. Notices shall be deemed effective upon receipt.

21. Language

These Terms are drawn up in French and English. In the event of any inconsistency between the two versions, the French version shall prevail. The Customer acknowledges that these Terms are provided in English for its convenience and confirms that it has understood their content in the version applied.

22. Governing Law and Jurisdiction

22.1 Governing Law

These Terms and all legal relationships between the Parties shall be governed exclusively by the laws of France, to the exclusion of the United Nations Convention on Contracts for the International Sale of Goods (CISG) and to the exclusion of conflict-of-laws rules. The Parties acknowledge that certain mandatory provisions of UAE law relating to public order (including anti-corruption, anti-money laundering, sanctions, and consumer protection provisions) may apply notwithstanding this choice of law, and the Parties agree to comply with such mandatory provisions.

22.2 Exclusive Jurisdiction — Commercial Court of Paris

THE PARTIES IRREVOCABLY AGREE THAT THE COMMERCIAL COURT OF PARIS (TRIBUNAL DE COMMERCE DE PARIS), FRANCE, SHALL HAVE EXCLUSIVE JURISDICTION OVER ANY DISPUTE ARISING OUT OF OR RELATING TO THESE TERMS, THEIR FORMATION, INTERPRETATION, PERFORMANCE, OR TERMINATION, NOTWITHSTANDING MULTIPLE DEFENDANTS OR THIRD-PARTY CLAIMS, INCLUDING FOR URGENT OR CONSERVATORY PROCEEDINGS. The Customer hereby irrevocably waives any objection based on forum non conveniens, inconvenience, or the geographic distance of the forum.

22.3 Injunctive Relief

Notwithstanding the foregoing, either Party may seek injunctive or other equitable relief from a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of its intellectual property rights, confidential information, or trade secrets.

22.4 Time Limitation for Claims

ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.

Acknowledgement of Key Provisions

The Customer hereby acknowledges and confirms that it has read, understood, and had the opportunity to consider the following key provisions of these Terms, which have been individually brought to its attention prior to entering into the contract, and which the Customer expressly accepts:

Section 2 (Exclusion of Customer's terms and conditions, and strict B2B nature of the relationship); Section 3 (Non-availability of statutory right of withdrawal; cancellation at Customer's cost); Section 4 (Extended retention of title and passing of risk on delivery to carrier); Section 5 (10% tolerance on quantities; exclusion of complaints for industry-standard variations); Section 6 (Customer indemnification obligation for intellectual property claims); Section 8 (Strict formalities and time limits for defect notification); Section 9 (48-hour condition precedent for warranty claims; disclaimer of implied warranties; reduction of warranty period to one year); Section 10 (Late payment interest and flat-rate compensation); Section 11 (Extended force majeure and termination after 60 days); Section 12 (Limitation of the Company's liability to the amount of the order); Section 13 (Intellectual property and authorization to use the Customer's trademark as reference); Section 15 (Sanctions, anti-corruption, and AML compliance representations); Section 17 (Prohibition of assignment by the Customer); Section 22 (French law and exclusive jurisdiction of the Commercial Court of Paris; waiver of forum non conveniens; one-year time bar for claims).

The Customer confirms having had a genuine opportunity to consider these provisions, having understood their scope and consequences, and having accepted them freely, expressly, and on an informed basis. The Customer further acknowledges that, having regard to the B2B nature of the relationship and the comparable bargaining position of the Parties, these provisions are fair and reasonable.